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Yahoo Please Put Up A Fight

Posted on Tuesday, Jan 22nd 2008

My GigaOm column, Yahoo Please Put Up A Fight discusses all those things we have been talking about for a while here.

The problem with Yahoo at the moment is a complete lack of vision about how the web needs to evolve.

The MyYahoo user experience, for all its promises, has remained a marginal “starting point” to the web. I still maintain, MyYahoo CAN be the starting point of the web. It’s just that Jerry Yang and team needs to map out precisely what role it plays in each and every web-based activity that we, users, perform.

There is also a lot of talk about layoffs this week. C’mon, how can you decide whom to layoff before you decide where you want to go with the company?

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